Your first book is published. Fame at last! Followed swiftly by fortune, one hopes. But will your publisher help you along the way to fame? Unlikely, unless you’re already famous. This article outlines the truth of book marketing for unknown authors, but be prepared for unvarnished truth you might find deeply depressing.
All that effort to get the book written, perfected, and published… and the copies sit on the warehouse shelves waiting for the news to get out. Book signings, lit festivals, blog tours, press releases, book trailers, social media campaigns, celeb endorsements, reviews… the publisher’s job, yes?
No. For an unknown first-timer, no. Publishers’ marketing budgets go on big name authors, not newbies. A hard fact of the writing life.
It turns out that all these promotional schemes and scams might boost your ego, but they don’t do much for book sales. Really, not much at all. And avoid book signings unless you have a guaranteed ready-made audience waiting to queue for your signature. Every author has horror stories about the echoing loneliness of book signings.
Bottom line: write the book, outline the sequels, find the agent, get the publishing deal. Swig back the bubbly, then prepare for the slog of flogging your book without much help from your publisher or the uninterested media and book-buying public. You need to be thick-skinned, innovative and ruthless to get your name known and your book talked about. It can be done. You can do it.
I’m so grateful to my long-time friend Lesley Cookman for revealing some of the secrets of a bestselling novelist‘s life. Read today’s guest blog to see what you have in common with her, and get a sneak preview of the cover of her next book (which won’t be published for months yet).
Lesley is the author of the Libby Serjeant series of murder mysteries, with the eighteenth recently published – Murder by the barrel. Each new book whizzes to the top of its category on the Amazon bestseller charts, but despite Lesley’s success, the writing life is still not easy. But it is rewarding… Read Lesley’s guest blog here – and do ask questions in the ‘comments’ bit!
…illustrated children’s book. This is a great insight into some of the challenges and solutions for writers itching to get their story told: a piece by Michael Gallant for the BookBaby blog. Read, then get writing!
When a hint of a thought of an idea catches on fire in your head… and you find yourself chasing your characters through the skies over London until the story comes to satisfying close, it’s a great feeling.
When the story becomes a paper-and-ink reality, 192 pages with a fabulous cover, and you spend two days at a big book fair launching it, that’s something else. Exhausting, but exhilerating.
To be told (as I was today) that the initial print run of 3,000 copies have sold out, just 6 days after the launch – THAT’s a real buzz!
My dragons are being reprinted now, as their story seems to be rather popular. Nice…
So never give up on a story because you think it’ll never be published. Look at me and my dragons! Have faith in your story and make it happen.
Thanks to Booklet Fiction for their faith in the story, their publishing expertise and their enthusiasm…
My long list of books I’ve loved… These are books from all genres and none, for all ages. It’s not a snob list of books I pretend I’ve read – I have actually read each of these, to the end, at least once. And I think everyone would enjoy most of them, too.
I’ve adapted a list I filched off Facebook, removed some, added some. There’ll be lots I’ve missed off or *shame* forgotten. I’ve stuck to one (max 2) books by any author, even though it pained me to resist temptation.
I invite you to do the same and pass on your list. But before you do, please let me which of these you’ve read (or your top 5 or 10 favourites off the list) and which titles you’d add or delete.
And which of these have you hated? Or tried to read and gave up in boredom or disgust? I junked Captain Corelli’s Mandolin, and the Shipping News, for instance. Got bored by the first, and enraged by the second.
This isn’t a contest and there are no right or wrong answers. It’s just fun to see what people read, what they like and what they don’t.
There are two which you might think I’ve chosen just because of their titles. You’ll know when you see them… But genuinely I love these books for much more than the title (although they are little extra bonuses).
Tell me about your books and whether they’ve changed your life in any way. And what are you reading right now?
First post of 2013: I wish you happy writing, smooth revising, and joyful publication. May all your plot lines run true, and your characters surprise you.
Now for some stimulus to kick off your fictional year.