Your first book is published. Fame at last! Followed swiftly by fortune, one hopes. But will your publisher help you along the way to fame? Unlikely, unless you’re already famous. This article outlines the truth of book marketing for unknown authors, but be prepared for unvarnished truth you might find deeply depressing.
All that effort to get the book written, perfected, and published… and the copies sit on the warehouse shelves waiting for the news to get out. Book signings, lit festivals, blog tours, press releases, book trailers, social media campaigns, celeb endorsements, reviews… the publisher’s job, yes?
No. For an unknown first-timer, no. Publishers’ marketing budgets go on big name authors, not newbies. A hard fact of the writing life.
It turns out that all these promotional schemes and scams might boost your ego, but they don’t do much for book sales. Really, not much at all. And avoid book signings unless you have a guaranteed ready-made audience waiting to queue for your signature. Every author has horror stories about the echoing loneliness of book signings.
Bottom line: write the book, outline the sequels, find the agent, get the publishing deal. Swig back the bubbly, then prepare for the slog of flogging your book without much help from your publisher or the uninterested media and book-buying public. You need to be thick-skinned, innovative and ruthless to get your name known and your book talked about. It can be done. You can do it.
I’m so grateful to my long-time friend Lesley Cookman for revealing some of the secrets of a bestselling novelist‘s life. Read today’s guest blog to see what you have in common with her, and get a sneak preview of the cover of her next book (which won’t be published for months yet).
Lesley is the author of the Libby Serjeant series of murder mysteries, with the eighteenth recently published – Murder by the barrel. Each new book whizzes to the top of its category on the Amazon bestseller charts, but despite Lesley’s success, the writing life is still not easy. But it is rewarding… Read Lesley’s guest blog here – and do ask questions in the ‘comments’ bit!
You have the blockbusting idea.
You know all the novel-writing techniques.
Your favourite cousin works for a publisher.
You have all the gizmos and apps that a writer could ever want.
Your characters zap, your dialogue zings.
But you can’t get down to writing the actual, chapter-by-chapter, 80,000 word manuscript.
You want to, you yearn to, you’re excited about it… but you can’t find the time. You can’t find the motivation. HOW DO AUTHORS DO IT?
All published writers – authors, journalists, scriptwriters, dramatists – will tell you this unhelpful secret:
“Just apply your bottom to the chair and your fingers to the keyboard.”
Gee, thanks. But they’re right. It’s the only thing to do. So here are 14 ways to trick yourself, persuade yourself, bully yourself, cajole yourself into doing it. Try them all. See which works best, and stick to it.
Commit money to your book: commission a cover illustration or hire an editor.
Go on a weekend writing retreat to get yourself started. After a weekend’s dedicated work in the company of other writers, you’ll be in the flow.
So, tell me – how do you motivate yourself? What gets you to the keyboard and the top of Page 1?
When a hint of a thought of an idea catches on fire in your head… and you find yourself chasing your characters through the skies over London until the story comes to satisfying close, it’s a great feeling.
When the story becomes a paper-and-ink reality, 192 pages with a fabulous cover, and you spend two days at a big book fair launching it, that’s something else. Exhausting, but exhilerating.
To be told (as I was today) that the initial print run of 3,000 copies have sold out, just 6 days after the launch – THAT’s a real buzz!
My dragons are being reprinted now, as their story seems to be rather popular. Nice…
So never give up on a story because you think it’ll never be published. Look at me and my dragons! Have faith in your story and make it happen.
Thanks to Booklet Fiction for their faith in the story, their publishing expertise and their enthusiasm…